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In my Integrated Marketing and Brand Communication class, Parker Badger, Carolyne Eith, Meryl Preis, Katie Arnold, Kayla Agan, and I chose to work for Terrapin Beer Co. to help them find a way to connect their brand with the UGA community. After a few months of researching, planning, and speaking with the team at Terrapin, we came up with the idea of a "Grad-Dawgs Tailgate" to pitch to our class and client. (Please click the image to the left to view the entire file.)
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